There are many occasions where you get the pleasure to present a loved one with a gift. Their expressions of gratitude are a great reward in itself, but in times of crisis, customers are looking for a bit more. Sadly the investment you put into gifts is rarely retained, there are only a few exceptions property and diamonds being the most popular ones.
Investing in diamond jewelry for Christmas?
While a nice condo would be a great gift, diamonds are far more likely to fall within your budget. Diamond jewelry provides the rare combination of a beautiful present and a great investment. Diamonds increase in value every year and can last many generations as heirlooms without losing any of their beauty.
This means diamonds are the perfect presents for a birthday or special occasions like Christmas!
26% of shoppers in Germany clearly agree with our reasoning and were planning on giving jewelry as a gift for Christmas according to a study by Ernst & Young. Due to the economic crisis customers feel hesitant to buy lavish gifts that lose their value. Instead, they look for safety and that’s where diamond jewelry shines!
Choosing the perfect diamond gift
Of course, there are many options available for diamond gifts. You can choose affordable diamond jewelry like simple yet elegant diamond necklaces or you could opt for a more expensive 3-carat diamond in a fancy color like this rare Christmas red diamond. Whatever your choice may be, we’re sure your gift will be appreciated and will continue to appreciate in value as well.
If you ever need help finding the perfect diamond gift, don’t hesitate to contact us! Click here if you want to read the original article from Reuters.