Demand diamond watches on the rise: investing in diamond mines
diamond watch on black background

In the last years, we can notice a rising demand for accessories with diamonds. Especially diamond watches are popular all over the world. Therefore, the Swatch Group (Breguet, Blancpain, Glashütte Original, Jacguet Droz, Léon Hatot, Omega, Tiffany & Co,…) wants to take a stake in a diamond mine. The group isn’t only known for its colourful plastic Swatch watches, but it is also the fifth-biggest consumer of diamonds! CEO Nick Hayek is enthusiastic about investing in diamond mines.

Diamond mines

Investing in diamond mines is not always simple. Currently, there are a limited number of commercially diamond mines operating. Diamond mines are located in Africa, Asia, North America and Oceania. The Swatch Group is not the only one who wants to invest in a diamond mine. At the moment a number retailers and manufacturers, including Tiffany and Graff are investing in diamond mines.

Why investing in a diamond mine?

  • There is a rising demand for diamond accessories and diamond watches.
  • Storing diamonds is not simple. Swatch Group need to store a huge amount of diamonds.
  • The quality of diamonds is not always available in big numbers.
  • Swatch Group has to be creative to meet its sales guidance.

Diamond accessories

Of course, not everyone can invest in diamond mines! If you like accessories, jewellery or watches with diamond decoration, you might consider a visit to Diamondland! We are willing to give you all the information you need to design the perfect diamond studded accessory!

Latest news

Same diamond, different meaning

We treasure diamonds for their beauty. No matter how big or how small. Diamonds will always have a majestic ambience. We give diamonds at special occasions, preferably to our loved…


The Royal Engagement Rings

Aren’t we all looking for that one perfect engagement ring that will knock your partner’s socks off? Maybe your fiancée-to-be is really into royal rings. If so, we can’t blame…


Engagement Ring Shopping Tips

Congratulations! You found the girl of your dreams and are ready to tie the knot. The marriage proposal is one of the most beautiful and memorable moments in her (and…